In the 1980s, they saw that the costs of buying computers and software from a French supplier was more expensive than buying the same materials in the United Kingdom and shipping to France, and came upon the idea of a mail-order business around computers and software. Later, the brothers expanded to computers and additional software that included video games. The brothers came up with the idea of diversification to sell other products of use to farmers Claude began with selling CD audio media.

All five gained business experience while at university, which they brought back to the family business after graduating. The five sons of the family – Christian, Claude, Gérard, Michel, and Yves – helped with the company's sales, distribution, accounting, and management with their parents before university. History Origins and first decade (1986–1996) īy the 1980s, the Guillemot family had established themselves as a support business for farmers in the Brittany province of France and other regions, including into the United Kingdom. Its video game franchises include Assassin's Creed, Far Cry, For Honor, Just Dance, Prince of Persia, Rabbids, Rayman, Tom Clancy's, and Watch Dogs. Ubisoft Entertainment SA ( / ˈ j uː b i s ɒ f t/ French: formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world.

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